With an ever-increasing number of choices for accessing media, broadcasters must now distribute content to multiple platforms.
Advertisers and sponsors want the flexibility to reach the masses or target a specific audience. Consumers want relevant and engaging news and entertainment. American Tower offers cost-effective coverage solutions that help broadcasters reach their audience.
|The American Tower Broadcast Team has been preparing for the 2016 Incentive Auction and repack. We have been identifying and developing strategies to assist broadcasters with channel repacking and construction. Pete Starke, American Tower's Vice President of Broadcast, shares some high-level topics to keep in mind as you prepare for the repack in his recent article Putting Repack in Perspective|
Broad Portfolio of Sites – With more than 57,000 sites and the largest portfolio of broadcast towers in the U.S., we are a leading independent owner and operator of multiple tenant communications sites.